Niche Marketing is an "Interesting Part" of the Internet Marketing World !! The word "niche" refers to a very specialised market for example :
A large department store offers literally thousands of products under the same roof. A small store offers a much smaller number of products, but chances are that these products are of a special brand or are unique in some ways. That's exactly how niche marketing works, even online.
Niche Marketing is an excellent choice for the Internet start-up that doesn't have the capability to compete with a major business. Cash requirements and workload are just two of the many limiting factors to starting such a major operation. However, niche marketing offers dramatically lower costs and a much lighter workload. This will be a great advantage to anyone starting an Internet business.
The way it works is relatively simple :
You do the research of your product and find out who's demanding that product. Once you know who you are looking for, you can figure out whey they tend to gather in the online community. Online sites where you can always find people gathered by their interests are places such as forums, mailing lists, newsgroup, all of which offer the visitor a chance to post and participate and most importantly FREE to join.
Finding the customers you want for your business is a simple as doing a search for the type of place you would browse online. You join in the discussions and use a "signature" about your products and where they can be found at the end of your posts.
If you choose, paying for advertising space on some highly-focused website can work too.Just be sure to do your homework before placing the ads. Make sure you are putting your ads on a site appropriate for your business, and that the ads is highly visible ! Make sure also that you are using sites with good reputation and plenty of traffic.
The reason niche markets are so great is because you are not spending all of your time trying to tell millions of people about thousands of products. You are instead telling a very specific group of people who are likely to be interested in your handful of products. You spend less time on marketing and less time on merchandising and inventory. Instead, you can maximize your profits of a much smaller inventory with people who are much more likely to buy. It is truly a win-win situation for the small Internet business.
A video on how to do your research, know who the competitor and how to make money from it, click HERE