Be sure to avoid these common mistakes before you proceed. These mistakes can do some serious damamge to your results, and potentially to your budget.

1. Making too broad a scope.

A website devoted to cars is not operating in a niche market. However, if you break it down, you can develop a list of niches under the umbrella of cars. Examples of niche markets could be things such as "vintage automobiles" or a site devoted to a particular model of car and everything there is to know about it.

You have to be SPECIFIC as possible when you research a niche. If you research based solely on "cars" then you are going to think there's a big market full of potential customers out there. However, when you get down to the niche, you'll find instead there really is no reason to think that thousands of enthusiasts will flock to your site about Yugos !

2. Not collecting enough information.

You want to spend some real time on this so you aren't spending that time later wondering what went wrong. What people fail to do is to look carefully through the Internet for the varying keywords and search phrases, so the researcher is not actually finding a complete data to analyse. It is entirely possible that inaccuracies or ommissions of this type can cause you to miss about half of the picture.

3. Getting to emotional

You would be surprise at how easy it is to be so enthusiastic about what you are doing that you taint the research data you collect ! You have to be impartial when you do research. But if you let emotions get in the way, chances are you will find yourself looking over the research you collected wondering just where you went wrong and why your business is failing.

4. Don't be fooled by appearances.

A lot if hype goes into the marketing game. If you are not careful, you can get caught up in it. Just because you think dogwood-scented candles smell great, and you found only a site offering them for sale. and that site claims the candles to be a best-seller, DOES NOT mean there is really a big market out there for them. Don't let this trap catch you.

Look at everything you do from a impartial point of view. If you separate fact from fiction,you are on your way to success in niche marketing

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