Affiliate marketing is not as simple as an affiliate promoting a merchant´s wares through a website/weblog and getting paid for it. It is also about knowing the market and the customers at hand.

Here are some common mistakes analysed :

1. Lack of knowledge concerning principles involved in their business. This refers to the affiliate´s knowledge of search engines in particular.

Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines. What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely. This way, he is able to know what to do in connection with building a better website/weblog to ultimately use for his business.

2. Stuffing their sites with banners that do not provide enough information about the product at hand.

The best way to battle this mistake is to provide good content hand-in-hand with such banners. It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.

3. Promoting only one product.

Customers are not given enough options to choose from. There is also the risk of generating fewer sales as compared to having more options for customers ponder about. It is always better to give them a few better alternatives than to give them only one.

4. Promoting too many products.

Customers are confused and end up beyond making a choice. It is perhaps good to give them only the best choices. This is because it is ultimately up to them to judge which one is the best for them to patronize.


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